One Month On: 5 billion engaged with the FIFA World Cup Qatar 2022
Switzerland (MNP) From 172 goals scored, to 5 billion people engaged, a host of new records were set
Final achieved a global reach of close to 1.5 billion viewers, with the opening match capturing over 550 million
Almost 6 billion engagements on social media, with 262 billion cumulative reach across all platforms
One month since an unforgettable Final, we take a deep dive into the best ever FIFA World Cup and the sheer scale of organising the biggest single sporting event on the planet
On 18 December 2022, 88,966 spectators packed into Lusail Stadium and close to 1.5 billion around the world watched a pulsating Final between Argentina and France. One month to the day since Lionel Messi, Lionel Scaloni and La Albiceleste lifted the trophy, we review some facts and figures from on and off the pitch, that reflect the sheer scale of the biggest single sporting event on the planet.
Early figures suggest that around 5 billion people have engaged with the FIFA World Cup Qatar 2022, following tournament content across an array of platforms and devices across the media universe. On social media, according to Nielsen, there have been 93.6 million posts across all platforms, with a 262 billion cumulative reach and 5.95 billion engagements.
