Instagram to roll out ‘Blend,’ recommended Reels for you, your bae
(MNP) – Instagram is currently developing a new feature called “Blend,” which allows users to create a private feed of Reels recommended specifically for them and a chosen friend.
This feature, although still in its internal testing phase, was first discovered by reverse engineer Alessandro Paluzzi. According to Paluzzi’s findings, Blend would suggest Reels based on content shared between users and their individual interests.
In essence, Blend operates similarly to Spotify’s “Blend” feature, launched in 2021, where two users can combine their favorite songs into a shared playlist.
With Blend on Instagram, users can curate a personalized Reels feed for themselves and a friend, enhancing their shared experience on the platform.
The leaked screenshot suggests that Blends will remain private between the two users and that either party can opt out of the Blend at any time.
